My goal for 2010 is to make five times the amount of money as 2009. Each day I ask myself, what critically important actions do I take today to propel myself forward in reaching my financial goal.
PRODUCING:
This morning I spent a few hours scanning zerox copies of photos and sending requests to get the actual photo for the film. I am working with the Oklahoma History Society (thank you Terry Zinn) and Oklahoma Publishing Company (thank you Robin Davison).
MARKETING:
I blogged today and linked blogs post to websites, plus shared on facebook & myspace.
This morning I was super productive in getting a much clearer picture on my next step in marketing my work to the ideal customer. Here is my plan.
1. Design a professional business card and place throughout town (not just hand cut and in my purse).
2. During the next two months, borrow an awesome camera and do photo shoots of different locations where my artwork has been purchase. Photograph the work with the people in the shot. Each image has the art as the central focus and each photo has people in motion. (This will be super fun! And very useful over this year).
3. Create a website modeled after successful interior design firms websites, clean, crisp and cool. Put a select group of images on the sight, just enough to show what I can do.
4. Create four direct marketing postcards with compelling tag lines and send these postcard campaigns quarterly to potential ideal customers.
5. Research and hand selected potentially ideal customers.
6. Email postcard images to targeted groups.
My goal is to get 3 galleries (one in Seattle, one in Portland and one in
San Francisco Bay area), 3 interior designers in the Seattle and Northwest region and 1 nationally recognized corporate art director from the west coast.
GETTING HELP:
I mentioned in an earlier blog that I need to get help. What do I need the most right now? I need someone with a different set of business skills than I currently have. I am looking for someone to research potential ideal clients, understands the social media network, an excellent editor and photo manager. Since my budget is tiny, this is a bit tricky--but possible. I live in a college town with a lot of talented egar student. This week I am writing out a job description for interns that can come regularly to help with this process. This step is a critical action necessary for success.
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